Think of the subject line as your story’s hook. This is one of my favourites. Let’s be honest. Using numbers in your subject line is a recipe for success. The best way to avoid spam words is to write like a normal person would speak. The more you explore new ways to engage your audience, the more effective you become. Then focus on honing your newsletter subject lines. It’s taboo, after all — you’re not supposed to steal. When it comes to subject lines for survey emails, personalization is a must. Similarly, if you’re giving your readers a list, it should be worth the click to open your email. REI – Wild Places. And that’s exactly the pain point this subject line hits. Think about it. To realize that you need catchy email subject lines to increase your open rates, and stunning email content to maximize your conversion and email marketing ROI. Genius. The use of capitalisation makes an emotional and story-suggesting word stand out in this subject line. All of these phrases spur your reader into action. In fact, all great salespeople do that. What Are the Factors That Make a Great Newsletter Subject line? Your subject line is the face of your email. Learn how your comment data is processed. 0; 184; 2 years ago If a newsletter subject line doesn’t immediately grab attention, it is discarded—or worse, considered spam. Although this isn’t the most original or unique newsletter subject line, it still had a powerful effect on our subscriber’s open rate. Check out the templates below for examples of … Here’s proof that you don’t have to be all sunshine and sprinkles with your newsletter subject lines. I love this simple, alliterative subject line with its call to adventure. I’m a big fan of personalization. Questions always do well, especially when the question is a little odd, open ended, and creates intrigue. At present, the Einstein Marketer email list generates approximately 2,000 new subscribers every month. First, you only have the weekend to get it (urgency), and second, you’d better hurry because it might be gone soon (scarcity). Use numbers and values. If you’re able to draw in content from different sources (like this), you’ll be able to come up with much more interesting and engaging email subject lines for your newsletter. Let’s be honest: most sales emails suck. The first 3 words of the subject line are the same for each monthly newsletter, so users must scan past them to find meaningful and unique information. What’s the best newsletter subject line you’ve ever written? 2. Enter your industry and list size, paste your subject line, click “Predict Now”. 1. Newsletter Subject Lines: Tips to Create Yours In Under 1 Minute. If you can make your reader feel compelled to open your email through urgency or scarcity — or both — you’re doing your job right. Sharing location-specific information tells your subscribers you’re paying attention to … , Providing your email list with regular valuable emails (like newsletters) will keep your open rates high. If you have a subject/topic that splits opinion in your niche, try it to help increase open rate. A boring subject line won't encourage customers to open an email. Let’s find out! The beauty of this subject line is that it’s asking a recipient to open it, in order to discover the end of the sentence. The most effective subject lines are only between 6 and 10 words long. "Simple Tips to Save Money and the Planet" may be a good subject line for one newsletter, but don't use it over and over. The Swedish giant focuses on helping its core customers use their spaces more efficiently without sacrificing on quality. They send millions of emails to spam folders every single day. That’s why you need to address a specific pain point or desire in your newsletter subject lines. Increasing your email open rates won’t take you longer than 3 … Then you’re ready to rock. In the case of this subject line I used a ‘?’ to make it sound like an offer. If you were the customer, would the subject line be interesting to you? Sign into your account and select the goal to Grow Your Email List. Create multiple versions of your email that are identical in every way but the subject line, and we'll send them to randomly selected parts of your subscribed audience. And that will make your newsletter open rates fly through the roof (or at least through the gmail promotions tab). That award-winning email subject line, written for a UK financial management company called Money Dashboard, ran as part of an A/B test against a previously high-performing email. This newsletter subject line uses a high number, an audience specific desirable (more leads) and capitalisation to capture attention. Use a thesaurus if you have to. Choose an Email Subject Line category from the cheat sheet. 1. Before I show you some of the best inspirational newsletter subject lines, I want to highlight what you might be doing wrong. Again, you’ll see that there is a high number involved and an invitation (by using the word ‘join’). Consider looking for inspiration in a completely different industry, for instance. If a newsletter subject line doesn’t seem relevant, they won’t bother opening it. Subscribers opened this newsletter expecting to discover how we rescued our FB engagement rate, and they did. We’ll call it a draw. A Personal Message to the Reader. Humans have a natural desire to satisfy curiosity. This subject line uses a fast-moving statement and intrigue to entice the reader into checking out the newsletter email. If somebody subscribed to your newsletter, it’s because they genuinely want to hear from you again, so it’s your obligation to stand out in a crowded inbox. Wilder Women. Pizza Hut issues a solution to the problem with this email. Your body copy is second to your subject line, and yet most people save the subject line for the last step. , How to Use Instagram Hashtags (and How Not To. Why? Number also helps to estimate time and expectations. This subject line tells a very short story and makes a promise. 6. Then start pruning. The word ‘free’ has a massive impact on our psyche. Newsletter email subject line must haves; Create urgency; Pique their curiosity; Tell them there’s an offer; What should you write? A subject line with contains numbers will get more attention than the one which is vague. Use those emotions in your newsletter subject lines. This subject line is basically asking for an immediate response, especially with the use of the word ‘timing’. This Instagram…what? BTW: The email was about Instagram Strategies that Reach More People With Posts! Personalization feels intimate and interesting. For example, you could use a subject line like “Learn How to Become a Better Blogger [HubSpot Newsletter]” Alternately, you could use a generic subject line that woud be easily recognized by everyone who has received your email. Unlike the subject line helper, which uses data from emails sent by all Mailchimp users, A/B and Multivariate tests can tell you what your specific contacts like best. Newsletter subject lines should be about the reader only. That’s reason enough to pay attention to your newsletter subject lines. These are our 30-best performing newsletter email subject lines, measured by open rate (in the last 18 months). It uses capitalisation (on a very cool word) and uses a well-known brand to help recognition. 1. I personally write these newsletters, and always try to maintain their consistency in quality and theme. Try to use as few “stop words” as possible. Make sure your subject lines are a direct reflection of the email body. Think about that for a moment. 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