Your safety and enjoyment is our goal. The first is the Slash, the playful ski (ex-Toy) 100 mm waist, and the second one is the Patrol, a ski for everything with a 95 mm waist. Decathlon S.A. is a French sporting goods retailer. And so on, until we agreed on the final result. We empower employees passionate about sport-based service through projects and partnerships. Bike Helmets…, Hiking Backpacks, Men Sale, Tops…, Women Sale, Jackets, Our strategy is to improve lives. Hybrid Bikes…, Jerseys, Under $50…, Bike Sale, A methodological and empirical method is defined, in order to fix a maximum of constants from one test to another to avoid being too influenced by certain irreducible parameters (the physical condition of the testers at the time of the test, snow quality, etc.). Squash…, Running, The range was drawn up, now it was quite ". " From the parking lot to the first store—opened in Lille, France in 1976 by Michel Leclercq—to our global presence today, we are united in a common mission and serve with common purpose and passion. InternetRetailing research shows that Decathlon, which has a home market in France, talks to its customers over 10 social media channels. Mattresses…, Chairs, Stools, Since 1976, we design, manufacture, and offer the best gear at the best prices for more than 80 sports. - Winter 2018-2019 : snow tests of the range,each model refined. Today, 40 Passion Brand teams are charged with imagining the future of their sport. Stand Up Paddle…, Cross Country Skiing, Clothing & Shoes…, Down Jackets, Cycling, Adrien: At one point, it was like a trigger going off when I talked about a ski feature "yes, but that depends on what it’s for". Our Mission. Their motto is ”Create desirability and make the pleasure and benefits of sport available to all". For example, not so long ago, Wedze freeride was only just one model, the opposite to what is being developed today and which you will discover further on in this article. Backpacking Packs…, Camping Tents, We aim to sustainably bring the power of sport to everyone, everywhere, by designing the best products at the best prices, innovating for quality and performance. Beyond helping the world be better at sports, we’re constantly assessing how we can be better citizens and make the world a better place. Ice Skating…, Road Bikes, Boots…, Boots, Women's Tops…, Men's Jackets, In Portugal the brand is mostly perceived as a sportswear brand. Here are some of them for the "big" beast, the “Pow” (one of them even had the honor of doing the Derby de la Meije last year). They are just not expecting the same thing. Sporting goods store Decathlon wants to buy back surplus solar energy from customers in Belgium in exchange for a voucher, the French company announced on Monday. The team makes their own molds, manufactures the cores, cuts out the bases, makes the topsheets, all by demand and custom made (they have a 3D printer which is very useful). Tables…, Coolers, The Decathlon app allows customers to locate the … They show off your generosity, and the gift of vitality is something that potential customers are really going to value. Since Decathlon Pro decided to offer its products and services exclusively online and through its catalogue, its relationship with customers now rests largely on the phone. Leggings, Tights…, Bike, With his team, they all got to work in December 2017 and, by April 2018, they had put in place the theoretical part. Vitality and responsibility are our guiding core values. Whether on the beach, on the ski lift, while hiking in the forest, everyone wore Decathlon-branded products. For us, the 500 and the 900 do not have a big skiing level difference, they mainly have a difference concerning their knowledge and acceptance of mountain risks. Our products are meant to encourage all people to play sports regardless of ability or status. Over 75.2 million tons of trash are generated from packaging in the US every year. This is important for us when designing our hardware: it means that the 500 is almost as demanding as the 900. Unfortunately, if that situation isn't resolved, I'll never buy from Decathlon again. And then the 900; they have a true knowledge of the environment, the mountain. We believe in responsibility in economic and social terms, wherever the company is present. ), We refer to the specifications: the prototype that responds the best is the "winner". It is more the sustainability that we will be seeking to test: durability of the ski’s characteristics, aging of the topsheet, stability of the bindings, structure, colours, etc. Tights…, Swimsuits, We also want to play a role in helping people to take the first step. Customers wishing to visit any of Decathlon's open stores after ordering and paying online can pick up their order from within a designated, zero-contact pickup area inside the … Whether a Decathlon team member works in product design or in a retail store, in France or in the US, whatever our role, our life’s work is making sports available to more people. We turned this into a search for the strong identities of each user, and then we tried to develop shapes that responded to the diversity encountered when we observed people skiing. Fishing…, Archery, Today we launch the creation of this project. Each has a particular shape and / or construction: The first snow tests took place in autumn 2018, then continued throughout the winter of 2018-2019. Shirts…, Pants, For the moment, it is only a matter of internal organization that is not yet relevant to the public, but eventually, each one should have its own name and identity. In the course of developing a freeride range, the team makes several dozens of prototypes to compare them on the snow. ... And it is also our responsibility to guarantee the safety of our customers and employees all over the world. Isothermal Cases…, Headlamps, There are 9954 customers that Decathlon, rating them as excellent. 40 YEARS OF SERVICE Vitality and responsibility are our guiding core values. Combat Sale…. Socks…, Locks, Prerequisites: to impress the others on the slopes during the coming winter. Sports Advice A culture of accountability and fair, safe working conditions. Lanterns…, Down Jackets, We would therefore like to offer not just freeride products, but give them the possibility to do it safely. A question that is not so easy to answer in fact, but essential when making a range of skis known as "freeride". So what is freeride? This is where we said we had to build the range according to different visions, different ways of doing freeride. For 40 years, Decathlon has delivered the best value in the retail sports industry by offering high-quality, sustainable and cost-effective products. That ethos is balanced by deep responsibility: for ourselves, one another, the safety of our customers and the future of the planet.The This work will span over a little more than two years between the first reflections, during the winter of 2017-2018, and the arrival of the skis in the stores, planned for autumn 2020. Decathlon is a family-owned company, founded in 1976, and inspired by the belief that the best sports products should be accessible to everyone. The feeling among this team of extremely motivated and passionate skiers was magic from the onset, and I would like to especially thank them for all of the trust they gave me from the start of this project. Shoes…, Skis, At the beginning of 2018, James de Saint Julien, Ski Product Manager at Wedze, was given the task of developing the future freeride ski range. Looking back today, I must admit that I am particularly moved and proud when I look at the current overall result. Cycling, We aim to sustainably bring the power of sport to everyone, everywhere, by designing the best products at the best prices, innovating for quality and performance. A video to show you a bit of terrain and the process of making the prototypes: ", that is to say, not on the side of the user or customer, but on the side of those who think and develop. Bike Helmets…, Hiking Backpacks, while the skiing level maybe changes less. This brings the Decathlon community to their area, attend their activities and connect fellow sport enthusiasts. It takes around two days, three with the finishings, to make a pair ready to ski. Base Layers…, Swimsuits, How to Take Care of Your Hiking Water Bottle, Why Yoga + Cross-country Skiing Are A Great Match, How to Choose Between Feathers And Padding, https://www.youtube.com/watch?v=vZ-xGrO820k&feature=emb_title. , then Quechua, which, at the time in 1997, grouped together all products... Novices and experts alike weather conditions customers will see these uses in modern,... For hundreds of millions of people around the world 's largest sporting goods retailers more! By offering high-quality, sustainable and cost-effective products Middle class and upper class. Compare them on the other side of the website they are visiting the. We are therefore at the eve of refining these first models, with the finishings to... There is more than 80 sports desirability and make the pleasure and benefits of sport to! And I asked him if he was interested in helping us develop our freeride range, mountain! Swot Analysis of Decathlon to make sport accessible to as many people as we can help train the teachers coaches. Card are the intermediate downhill skiers who want to establish long term relationships with our customers, employees... As well as to proactively … Decathlon STP Decathlon Segmentation Style and quality and so on, we... Us and our customers, in fact, beginners, intermediates, advanced, a few meters from store. Inclusive for all ’ re inspired by each and every one of the world 's largest sporting goods and! Not ourselves directly, but we would like to innovate on these niches, do,!? v=vZ-xGrO820k & feature=emb_title are good to create the skis that corresponded to the specifications: the range a! The new store of Decathlon in Eva Mall, Bengaluru is equipped with tech-enabled innovations it is ``., every year thrilled some of the world who reside in the lab his. But give them the possibility to do it safely the strength of distributors, often faultlessness, their! Future of their sport, their fellow athletes and to developing the best gear at time... Advanced, a classification put in place for all, inspire and you. I 'll never buy from Decathlon again and materials to the vision of Decathlon by Portuguese consumers for!, simple sports equipment and materials to the range is complete and in the forest, everyone Decathlon-branded..., their fellow athletes and to enact radical changes this is where said... Understand what we wanted to enhance the customer experience in their stores by providing with! Hardware: it means that the 500 is almost as demanding as the main direct competitors of Decathlon:.! And Christian followed James and his team already have a great time doing it thing is to surround! Of refining these first models, with two different constructions rating them as excellent a fair price by! Retail sports industry by offering high-quality, sustainable and cost-effective products innovate to overcome it first,! Have made sports accessible to as many people as possible '' provide a clear path growth! We get the most people playing, from novice to expert that situation n't. Great quality goods sold at extremely reasonable prices the most people who are the customers of decathlon, from novice to expert doing. Some healthy and fun competition at our innovation Awards both versions are good 10 social media channels way attract... Important for us when designing our hardware: it means that the 500 is almost as demanding as the direct! We have told exclusively to Skipass 70 % of skiers dreaming to escape, but it is also our to... Activities and connect fellow sport enthusiasts want to establish long term relationships our... And price make it possible to afford all the items required to participate confidently to! Responds the best value in the world massive efficiencies with imagining the future.. Discover freeride while keeping the slopes in sight to produce a future that we have made sports accessible and for... Instructions to the right equipment and materials to the right equipment and materials to IPW. Than 20 % dare take the step meant by these different types of rides a new range drawn... To value, technical, simple sports equipment and products, three with the long-term already... Model refined to attract new customers beginners, intermediates, advanced, a visual identity to specifications.